CNIB Eats Crow

An interesting e-mail arrived in my box today: Alliance for Equality of Blind Canadians President, Robin East wrote a searing letter to Jim Sanders (big CNIB cheese) regarding the same distasteful fund raising e-mail that CNIB sent to Canadians, some of them CNIB clients.  It was a paltry plea resplendent with Guide dogs (GUIDE DOG TRAINING IS NOT PART OF THE CNIB “SERVICES”), and an offensive query ,asking people like me and Robin East, what we would sell to save our sight. (see earlier blog I wrote entitled: Why CNIB Leaves Me Flat).  In Robin East’s letter to Jim Sanders, he asked for an apology and that CNIB withdraw this campaign immediately.  Robin forwarded the whole thing to me, therefore, I am delighted to post it here.  Here is Jim Sander’s response to Robin East:

“Dear Robin, I wish to acknowledge receipt of your letter and confirm that the e-mail campaign has been discontinued. I can assure you that the content do not reflect the philosophy and service practice of CNIB. I have released the following statement and would welcome any additional comments which you or your members may have.

I do sincerely apologize for the content and also for any negative impact that this letter has had on individuals. Your letter will be brought to the attention of the Board.

Here is the statement:    On behalf of CNIB, I wish to let you know that the fundraising campaign to which you refer has been discontinued. The message it portrayed was inappropriate.

We are reviewing CNIB’s marketing operations and associated creative materials to ensure that future marketing and fundraising efforts better reflect the CNIB philosophy, service, model and the views and experiences of people who are blind and living with vision loss.

Since I am the signatory to the letter, I do take full responsibility and extend my personal apology.


Jim Sanders”

Hmm. Sounds to me that Jim’s eating crow. Did someone say Damage Control? Do I see Jim’s litttle blind butt roasting at the CNIB Board Bar B Q? Do ya think they’ll drop some people (like Robin and me) from the mailing list in the future?

THIS JUST IN!!! Jim Sanders appologizes to angry chief executives of Canadian Guide Dog schools…


3 responses to “CNIB Eats Crow

  1. speak4serviceanimals

    That’s great. I am so glad that they stopped that campaign ad. It was very distastful. I am using my new blog addie here as I just moved it over and didn’t log out. grins. (ie Just so you know I am the same individual. grins.

  2. It was the worse possible campaign they could have dreamed up. Sometimes, I wonder what is going through their opportunistic pea brains.

  3. speak4serviceanimals

    I’ve seen so many bad campaigns lately but that one sure took the cake.

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