Little Jim Sanders Apologises (again)

CNIB President and CEO, Jim Sanders cranked out another e-mail message to me today. Damage Control Central seems to have found  the following words to put into his mouth: ” Dear Helen….the message was not appropriate (What would you sell to save your sight?) …fund-raising campaign discontinued… as signatory of the letter, I take full responsibility and extend my personal apology for any discomfort or offense that this message may have caused you”… signed Jim Sanders

This e-mail had no lovely GUIDE DOGS in the images ( CNIB does NOT train or financially support Guide dog training in any way) ….it had instead, the boring and newish CNIB logo and bush (maybe it’s the tree of Vision Hope? ) …a ‘brand’ they spent an obscene amount of money developing. It seems the braniacs at CNIB  didn’t like the sound of “Canadian National Institute for the Blind” any more. Nah, that’s too, um…’blind’ sounding. So they changed it to CNIB (like RBC or BMO banks) and now they never use the word blind in their name.  Some marketing geeks decided to go with “Vision Hope, Vision Health” as the buzzwords du jour. That was some big  pile of letterhead, pamphlets and building signs to change, guys!  What’d that cost you?…or rather how much of the money that you solicited  from unsuspecting donors (the ones who still  think that you actually “help the blind” in every way and at every turn) did you waste? That dough could have actually gone to client services…gee, why didn’t you just just ask your clients what they thought about the new brand….oops, I forgot.   the CNIB is not into consultation, transparency or accountability.


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